Posts Tagged ‘website content’

Not Just “ANY” Words, but “UP” Words!

July 11, 2008

Yes, it’s true, I really do “LOVE” words!

There is nothing as thoroughly satisfying, interesting and worthy of my time than simply working, … dare I say it, … “playing” with words!

Always seeking to find the perfectly precise, new, original word combinations to create the very terms and phrases that will effectively present my client’s unique and specific message in such a way that is simultaneously, clear, clever, comfortable, concise, complete, creative and of course, compelling.

Only the RIGHT words, in the proper combination and order, can be thoroughly relied upon to create the exact response from the reader / listener that is desired.

So obviously, when it comes to doing what it is that I do best, developing the most efficient way to express your unique message directly to your niche’, targeted audience, not all words are equal.

That’s where “UP” words come into play. Have you ever experienced a speech that just totally knocks your socks off? A speech so inspirationally motivating and hope inducing, that you simply cannot help but be internally touched, awakened, driven by the power of the message?

Do you think that those awe inspiring, action driving words were purely tossed together randomly by chance, or do you think that maybe someone like me spent 2, maybe 3 days preparing that 15 to 30 minutes of pure, electrifyingly exciting enthusiasm?

How was it done?

It was accomplished with the careful, skillful application and utilization of “UP” words, that when read or spoken in proper combinations and order, create that breath taking sense of wonder and uplifting intensity that can woo crowds, command attention and drive reignited and impassioned souls to the farthest reaches of their ability in order to successfully reach for the stars.

All because someone took the time to align the words in a particular sequence, like a secret, mystical formula, intentionally designed to create what might appear to be a completely abrupt and spontaneous outcome or outbreak of action, but in actuality, all quite carefully planned for by the writer possibly even MONTHS before the words were ever released on the public to effectively do their amazing magic.

Could so many huge, successful companies consistently plan on spending literal millions of dollars daily on advertising campaigns, if they weren’t absolutely certain, well in advance, that their copy writer is fully capable of predictably creating precisely the exact response necessary when the commercials are finally released to be broadcast to their specific, niche’ targeted audience?

What if you had the opportunity to apply the very same expert strategies that the “Fortune 500” companies use regularly to grow and expand, on your own small to medium sized business or organization?

Would that be something worth seriously considering when seeking some way to somehow help level the playing field while competing with the corporate mega-giants for the very same customers, whose limited, spendable income might more dramatically effect the health of YOUR bottom line, as compared to the bottom line of the those companies that have the money to go out and buy 3 or 4 of those 30 second “Super Bowl” spots?

Is it worth spending a couple minutes discussing your upcoming projects?

Only you can decide what the answer to that question is!

I look forward to you comments and questions!

Larry   😉

“On Words And Up Words”

Larry L. Nichols

Words are my paints – Minds are my canvases.


“Who is Larry L. Nichols?”

July 7, 2008

“Who is Larry L. Nichols?”

Great question, thanks for asking.

Lets’ see, how can I wrap 3 decades of loyal “word wielding” into a single blog post?

OK, how about this?

For the past several years, I’ve spent the vast majority of my time serving as a corporate / celebrity “ghost writer.” In this capacity, I was blessed with the most amazing opportunities to learn and apply numerous vital and highly significant truths about business, marketing & even more importantly, about PEOPLE and precisely what “makes them tick!”

I’m forever grateful for those years spent rubbing elbows with so many well respected, admired, renowned and established “Movers & Shakers” such as Toyota, McDonald’s, Chevrolet, Burger King, Mazda & Salem Communications, just to name a few.

Under the constant constraints of covertly caustic, confrontational corporate consciousness and conglomerate compartmentalization, I developed my skills of applying and conceiving a palatable plethora of powerfully productive, proven, practical and profitable principals.

Yes, for those of you paying attention, the art of absurd alliteration ad-nauseum seems to be practice that for some reason has become highly valued and much sought out in the current world of “modern, multi-media marketing management” (OMG, he isn’t going to stop, is he?) but one I am quite happy to now “holster” and use sparingly within reason and taste, now that I have returned to the REAL world! 😉

And that my friend is what this is all about, my deep desire to return to the REAL world, helping REAL people develop REAL solutions to the REAL problems they daily encounter while pursuing their dreams, running their own, personal small to medium sized business and trying to balance that out with living a happy, satisfying life in the process.

Now I’m here, having fun, making friends & developing some awesome, long-term, trusted business relationships, working shoulder to shoulder with a nice collection of interesting and enjoyable”Independent Entrepreneurs,” seeking a little guidance through the confusing & treacherous “Quicksands & Quagmires” of online business growth, expansion and promotion.

Are you someone who is looking for some help with a custom designed marketing message that’s comfortable, creative, clear, concise & cleverly compelling?

Let’s Talk!

“On Words And Up Words”

Larry L. Nichols

Words are my paints – Minds are my canvases.

About Me, Larry L.Nichols …

July 5, 2008

About Me, Larry L. Nichols:

Basically I’m what you would call a “WORD GUY!”

Ever since I was a little kid, my friends and neighbors referred to me as “Word Wizard.”

I was the guy all the other kids would turn to when they wanted to try to figure out a way to successfully convince “Joe” to come outside and play football with them when he was already in his pajamas and cozy on the sofa, watching TV and drinking hot cocoa and eating cinnamon buns.

I was the official envoy and negotiator relied on to go find whether or not Susie still liked Bobby or engineer a mutually gratifying solution to effectively ensure that Brain didn’t end up beating the tar out of Jeff after school. 

I was the journalist for the school newspaper who was always recruited to go sit and negotiate with the Principal whenever there was a common complaint or clear observation of “unfairness” discovered within the current set of school rules.

Compelling Communication: The effective expression and understanding of ideas, concepts, stories, feelings and beliefs, bringing about the desired reaction and response, was my natural, instinctive gift, highest priority, innate ability and absolute driving passion in life. 

Other little kids grew up playing with balls, cars, dolls, toy guns, easy bake ovens, G.I. Joes, Barbies, etc., I grew a voracious reader and writer, playing instead with Words, Sentences, Paragraphs and Pages.

I did the whole predictable school journalism / advanced literature / creative writing thing all throughout school and college and then equally predictably, went to work as for a newspaper writing columns, articles and advertising.

My newspaper career eventually lead to my being recruited to come write for magazines, newsletters, and direct mail, then, after some time, move into the fields of radio and television.

Then something utterly amazing happened.

Some people got together and went about their way, creating this weird, little technological idea exchange experiment that they liked to call the “internet.”

Suddenly all of my long time corporate, media, publishing and entrepreneurial contacts and associates were calling me up and telling me that they have opened up a whole new infinite universe in the www. (wild wacky web.) and they needed an experienced, compelling writer to help them figure out how this thing works.

The adventurous explorer within me couldn’t resist the exciting challenge.

You see, as it turns out , effective “Web Copy” is very, very different from what a college professor is looking to find carefully laid on a mid term or final exam literature, journalism or creative writing term paper.

People read websites and blogs quite differently than they read books and magazines. It’s a completely different reading process and therefore a completely different writing process.

It’s something that I have found absolutely fun and fascinating to experiment with, read about, study, research and compare notes and “war stories” with some of the most proficiently polished and prolific promotional & publicity professionals, those well respected and relied upon Internet Marketing Gurus, figuring out precisely what works and what doesn’t.

That eventually lead to my being offered the most amazing opportunity to come combine all of the previously  “separate” aspects of my early career as a writer and go to work as a corporate and celebrity “Ghost-Writer.”

This truly was the greatest and most all-encompassing learning experience of a lifetime and I will forever be grateful and appreciative of the many people who made those many happy and productive years possible.

Over an extended period of time, however; I did eventually grow tired of having to continuously deal with the numerous intricacies and complexities of corporate political and celebrity psychological maneuvering.

Life in that dimension can often be spent doing a lot of “tip toeing” around the proverbial “eggshells and land-mines” of the massive egos and equally notable insecurities that run rampant and unchecked within these two particular industries.

Now I’m much happier, working with everyday people like you & I, using my special brand of creativity, insights & years of successful experience, helping nice people like YOU, build up & enjoy their very own, uniquely personal dreams, passions, companies & lives.

Life is once again fun and exciting as I couldn’t be happier, working with a bunch of enthusiastically excited, small to medium sized business entrepreneurs with heads and hearts full of dreams needing exactly the right WORDS necessary to be manifest into tangible reality.

In my mind, that’s what it’s all about!

Thanks for visiting!


“On Words And Up Words”

Larry L. Nichols

Words are my paints – Minds are my canvases.